The Index
The value of a successful ground floor extends far beyond rental income. The operators that contribute most to a property's long-term performance are often those that attract people, reinforce the character of a place, and create a vibrant environment that encourages ongoing activity.
Our analytics platform helps property owners identify and evaluate these qualities in a structured and measurable way. Drawing on extensive experience in leasing, placemaking, retail, and hospitality, the platform provides a broader perspective on tenant performance and potential than traditional financial metrics alone.
By combining market signals such as customer sentiment, public visibility, audience engagement, brand strength, and concept quality, the platform converts fragmented information into clear, actionable insights. This enables more informed leasing decisions, stronger tenant mixes, and the creation of destinations that generate lasting value for both property owners and the communities they serve.
AEKPI Index
A score between 1-10 that measures how attractive and influential a business is as a place building operator. The index reflects a concept's ability to attract visitors, strengthen the surrounding ecosystem and elevate the overall perception of the area.
The AEKPI Index is designed to help property owners, municipalities and leasing teams make smarter and faster decisions around tenant mix, place identity and long term value creation.
This makes it possible to clearly understand:
The AEKPI Index is designed to help property owners, municipalities and leasing teams make smarter and faster decisions around tenant mix, place identity and long term value creation.
This makes it possible to clearly understand:
- what is missing in a shopping center or district
- which concepts can define the identity of a neighborhood
- which operators act as “anchors” that drive movement and attention
- which tenants strengthen surrounding businesses
- where premium paying tenants can benefit from surrounding energy and traffic
Activation Value
An estimate of the economic value a tenant generates through the activity, visibility and engagement they create around a place.
Activation Value measures more than just social media exposure. It captures the combined value of:
- digital reach and engagement
- customer generated content
- events and physical activity
- reviews and public reputation
- co-branding awareness
The model then compares this organic activity with what it would cost to create similar attention through purchased activation, such as marketing campaigns, events or promotional initiatives aimed at generating the same level of visibility and movement in the area.
In other words, activation value quantifies how much place building energy a tenant contributes that the property owner would otherwise need to invest in themselves
The platform also simplifies leasing execution by helping teams identify the right tenant for the right space from the beginning. By analyzing audience fit, behavioral patterns, concept strength, engagement levels, activation potential and place compatibility, AEKPI allows leasing teams to work more strategically and proactively.
Instead of broadly marketing vacant spaces and waiting for the right tenant to appear, landlords can directly target operators that strengthen both the location and the long-term business case.
This results in:
Faster leasing decisions
Stronger tenant mix
Increased destination value
Better alignment between leasing and asset strategy
Higher long term rental performance
More vibrant and commercially resilient urban environments
AEKPI bridges the gap between culture and commerce. We turn place-making into a measurable and scalable business strategy.
What the AEKPI Index Levels Mean
10 - Global Destination
A once-in-a-generation concept. A business that can operate anywhere, even in isolation, and still attract visitors from across the world. It defines the place rather than being defined by it. A true landmark that reshapes entire districts.
9 - Iconic Magnet
A powerful, status-elevating concept capable of thriving in an unconventional or off location setting. It draws people on its own and significantly strengthens the brand and perception of the surrounding area.
8 - Recognized Anchor
A well established and attractive operator that consistently drives traffic. Other businesses actively seek to locate nearby. Creates measurable placemaking effects and positive rental impact.
7 - Strong Traffic Driver
A popular and relevant concept that attracts steady footfall and contributes clearly to area activation. Strengthens the ecosystem and supports neighboring tenants.
6 - Solid Contributor
A stable and appreciated business that performs well within the right context. Contributes positively to activity levels but depends partly on surrounding flow.
5 - Functional Presence
A reliable tenant that fulfills its role but generates limited external pull. Primarily serves existing traffic rather than creating new demand.
4 - Context Dependent
Works mainly because of the location rather than enhancing it. Limited brand strength and modest activation effect.
3 - Low Activation Impact
Generates minimal engagement or external traffic. Has little measurable influence on surrounding businesses or area attractiveness.
2 - Passive Occupier
Occupies space without contributing to placemaking, traffic generation, or brand value for the property.
1 - Value Neutral / Negative Impact
A concept that neither attracts visitors nor supports surrounding businesses — and may in some cases weaken the overall perception of the location.